# Privacy Policy
**Last updated: [DATE]**
[BRAND_NAME], LLC ("we," "us," "our") operates the website at [DOMAIN] and provides AI consulting services. This Privacy Policy explains how we collect, use, and disclose personal information.
## What we collect
**You give us:**
- Contact information (name, email, phone, company, role)
- Information you submit through the booking form or other forms
- Communications with us (calls, emails, chats)
**We collect automatically:**
- IP address, browser type, device information
- Pages visited, time on site, referring URL
- Cookies and similar technologies (see Cookie section)
**We collect from third parties:**
- Enrichment data from public sources and tools like Apollo and Clay (when used in outbound)
- Payment information from Stripe (we do not store full card numbers)
## How we use personal information
- Provide and improve our Services
- Schedule and conduct AI-disclosed discovery calls and audits
- Send transactional and marketing communications
- Process payments
- Comply with legal obligations
- Detect, prevent, and address fraud or abuse
## AI-conducted calls
When we call you using an AI voice agent, the agent will:
- Disclose at the start of the call that it is an AI assistant
- Disclose that the call may be recorded for quality
- Honor your request to stop, opt out, or be transferred to a human teammate
- Honor National Do-Not-Call list and your specific opt-out
Recordings are retained for 30 days unless we are engaged with you under a signed contract that specifies otherwise.
## Sharing
We share personal information with:
- Our Subprocessors (listed in our DPA) who help us deliver Services
- Service providers under written confidentiality and data protection obligations
- Law enforcement when required by law
- Counterparties in a corporate transaction (with notice)
We do not sell personal information.
## Your rights
Depending on your jurisdiction, you may have rights to:
- Access the personal information we hold about you
- Correct inaccurate information
- Request deletion
- Opt out of marketing communications (every email has a one-click unsubscribe)
- Object to certain processing
- Data portability
To exercise these rights, email us at [BRAND_EMAIL]. We will respond within 30 days.
## California (CCPA)
California residents may request the categories of personal information we have collected, shared, or sold in the past 12 months. We do not sell personal information. To make a request, email [BRAND_EMAIL].
## EU/UK (GDPR)
Our legal bases for processing include:
- Performance of a contract
- Our legitimate interests in operating and growing our business
- Your consent (where required)
- Compliance with legal obligations
You may lodge a complaint with your supervisory authority.
## Security
We use industry-standard safeguards including encryption in transit and at rest, MFA on administrative access, per-client data isolation, and a documented incident response plan. No system is perfectly secure; we cannot guarantee absolute security.
## Retention
We retain personal information for as long as needed to provide Services and meet legal obligations. Specifically:
- AI call recordings: 30 days default (longer if engagement is active)
- Email communications: 7 years
- Contract records: 7 years post-termination
## Cookies
We use first-party cookies for authentication and analytics. We use PostHog for product analytics. You can opt out of analytics in your browser settings or via your account settings if logged in.
## Children
Our Services are not directed at children under 16 and we do not knowingly collect personal information from them.
## Changes
We may update this Policy. Material changes will be notified by email or prominent notice on the site.
## Contact
[BRAND_NAME], LLC
[ADDRESS]
[BRAND_EMAIL]